Imagine an investor looking to manage their portfolio efficiently but struggling with a complex and outdated interface. NEX Capital, a leading financial services provider, needed a user-centric redesign to enhance accessibility and usability for both seasoned investors and beginners.
To create an intuitive and efficient digital investment experience, simplifying transactions and enhancing user engagement across web and mobile platforms.
As an investor, I need a seamless and intuitive trading platform so that I can execute trades efficiently and manage my portfolio with confidence.
To understand the pain points, we conducted user research to identify challenges and opportunities in the existing ANB Capital platform.
The existing platform lacked a streamlined user flow for executing trades efficiently, leading to frustration and drop-offs.
Designing the Future of Trading
We conducted design sprints with stakeholders, including traders, financial analysts, and developers, to identify and prototype solutions.
After multiple iterations and stakeholder feedback, we refined the trading process to be more intuitive and seamless.
We conducted usability tests with 50+ users, refining navigation and layout based on feedback.
Users loved the intuitive design, but they wanted more advanced charting tools
Our next step is implementing AI-driven investment insights.
Making Investments Effortless with NEX Capital
A user-first approach transformed NEX Capital’s digital experience, making trading easier, faster, and more engaging for all investors.