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Project Overview
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Project Overview
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Project Overview
My Role
Product Designer
I led the user experience and interface design for KITME, collaborating closely with product managers, developers, and data scientists. My role involved user research, wireframing, prototyping, usability testing, and iterating based on feedback to ensure an intuitive and frictionless resale experience.
My Role
Product Designer
I led the user experience and interface design for KITME, collaborating closely with product managers, developers, and data scientists. My role involved user research, wireframing, prototyping, usability testing, and iterating based on feedback to ensure an intuitive and frictionless resale experience.
My Role
Product Designer
I led the user experience and interface design for KITME, collaborating closely with product managers, developers, and data scientists. My role involved user research, wireframing, prototyping, usability testing, and iterating based on feedback to ensure an intuitive and frictionless resale experience.
Project Duration
December 2025 – April 2025
Project Duration
December 2025 – April 2025
Project Duration
December 2025 – April 2025
Disclaimer
This product was designed as part of a professional engagement. All rights and copyrights are owned by the respective company. Some details have been modified to respect confidentiality.
Disclaimer
This product was designed as part of a professional engagement. All rights and copyrights are owned by the respective company. Some details have been modified to respect confidentiality.
Disclaimer
This product was designed as part of a professional engagement. All rights and copyrights are owned by the respective company. Some details have been modified to respect confidentiality.
The Challenge
Making ReCommerce Effortless with AI
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The Challenge
Making ReCommerce Effortless with AI
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The Challenge
Making ReCommerce Effortless with AI
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People aren’t reselling as much as they could because the process is time-consuming. KITME identified a major challenge in online resale—most purchases sit unused because listing and selling require too much effort. We set out to create an AI-powered, data-driven solution to streamline resale and encourage sustainable fashion habits.
I have so many items I don’t wear, but listing them takes forever.
Sarah, 29
Frequent Shopper
I have so many items I don’t wear, but listing them takes forever.
Sarah, 29
Frequent Shopper
I have so many items I don’t wear, but listing them takes forever.
Sarah, 29
Frequent Shopper
I tried selling online, but the process is just too complicated and boring
Alex, 35
Sustainable Fashion Enthusiast
I tried selling online, but the process is just too complicated and boring
Alex, 35
Sustainable Fashion Enthusiast
I tried selling online, but the process is just too complicated and boring
Alex, 35
Sustainable Fashion Enthusiast
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Our goal
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Our goal
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Our goal
Make ReCommerce as effortless as buying by integrating AI-driven automation and social-powered reselling.
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Hill Statement
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Hill Statement
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Hill Statement
As a fashion-conscious consumer, I need an easy way to resell, swap and donate my unused clothes so that I can clear my closet and make extra money without spending hours listing items in marketpolaces.
Who
Define the target users and specify who the product is designed for
Who
Define the target users and specify who the product is designed for
Who
Define the target users and specify who the product is designed for
What
Identify the core user need and translate it into actionable project goals.
What
Identify the core user need and translate it into actionable project goals.
What
Identify the core user need and translate it into actionable project goals.
Wow
Highlight what sets the solution apart and how success will be measured
Wow
Highlight what sets the solution apart and how success will be measured
Wow
Highlight what sets the solution apart and how success will be measured
Discovery
Understanding the Pain Points
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Discovery
Understanding the Pain Points
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Discovery
Understanding the Pain Points
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To understand the barriers to resale, we conducted user research and competitive analysis, uncovering key pain points and opportunities.
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Empathy & Research
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Empathy & Research
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Empathy & Research
User Interviews
20+ resale users to understand their frustrations.
User Interviews
20+ resale users to understand their frustrations.
User Interviews
20+ resale users to understand their frustrations.
Surveys
200+ online shoppers to analyze resale behaviors.
Surveys
200+ online shoppers to analyze resale behaviors.
Surveys
200+ online shoppers to analyze resale behaviors.
Competitive Analysis
Studied eBay, Poshmark, and other resale tools to identify gaps.
Competitive Analysis
Studied eBay, Poshmark, and other resale tools to identify gaps.
Competitive Analysis
Studied eBay, Poshmark, and other resale tools to identify gaps.
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Key Findings
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Key Findings
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Key Findings
Time-consuming listing process: 80% of users found listing items too tedious.
Time-consuming listing process: 80% of users found listing items too tedious.
Time-consuming listing process: 80% of users found listing items too tedious.
Lack of trust in buyers: 65% hesitated to sell due to unreliable transactions.
Lack of trust in buyers: 65% hesitated to sell due to unreliable transactions.
Lack of trust in buyers: 65% hesitated to sell due to unreliable transactions.
No centralized purchase history: Users struggled to track and list items.
No centralized purchase history: Users struggled to track and list items.
No centralized purchase history: Users struggled to track and list items.
AI automation could bridge the gap: 90% of surveyed users showed interest in auto-listing features.
AI automation could bridge the gap: 90% of surveyed users showed interest in auto-listing features.
AI automation could bridge the gap: 90% of surveyed users showed interest in auto-listing features.
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Biggest Roadblock:
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Biggest Roadblock:
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Biggest Roadblock:
Users avoided ReCommerce due to the overwhelming manual effort required to list and manage items.
Ideation
Crafting the Right solution addressing right problems
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Ideation
Crafting the Right solution addressing right problems
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Ideation
Crafting the Right solution addressing right problems
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Brainstorming & Collaboration
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Brainstorming & Collaboration
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Brainstorming & Collaboration
Reimagining ReCommerce: A Seamless AI-Driven Approach
We conducted design sprints with cross-functional teams, including AI engineers, product managers, and marketing leads, to develop a frictionless resale experience.
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Top Ideas from Ideation
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Top Ideas from Ideation
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Top Ideas from Ideation
AI-Powered Auto-Listing: Automatically fetch product details from purchase receipts.
AI-Powered Auto-Listing: Automatically fetch product details from purchase receipts.
AI-Powered Auto-Listing: Automatically fetch product details from purchase receipts.
One-Tap Resale: Users approve AI-generated listings in seconds.
One-Tap Resale: Users approve AI-generated listings in seconds.
One-Tap Resale: Users approve AI-generated listings in seconds.
Social-Powered Selling: Verified sellers, community influence, and trust-based transactions.
Social-Powered Selling: Verified sellers, community influence, and trust-based transactions.
Social-Powered Selling: Verified sellers, community influence, and trust-based transactions.
Price Optimization Engine: AI-driven pricing based on market trends.
Price Optimization Engine: AI-driven pricing based on market trends.
Price Optimization Engine: AI-driven pricing based on market trends.
Gamified Selling: Rewards and insights to encourage resale habits.
Gamified Selling: Rewards and insights to encourage resale habits.
Gamified Selling: Rewards and insights to encourage resale habits.
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Playback & Iteration
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Playback & Iteration
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Playback & Iteration
Stakeholder feedback led us to refine the AI listing workflow and enhance trust signals for sellers and buyers.
Simplified UI: Reduced steps in the resale process.
Simplified UI: Reduced steps in the resale process.
Simplified UI: Reduced steps in the resale process.
Enhanced Verification: Introduced buyer/seller reputation scores.
Enhanced Verification: Introduced buyer/seller reputation scores.
Enhanced Verification: Introduced buyer/seller reputation scores.
Optimized Pricing: AI-based price recommendations improved listing effectiveness.
Optimized Pricing: AI-based price recommendations improved listing effectiveness.
Optimized Pricing: AI-based price recommendations improved listing effectiveness.
Solution
Bringing the Experience to Life
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Solution
Bringing the Experience to Life
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Solution
Bringing the Experience to Life
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The UX/UI Design
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The UX/UI Design
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The UX/UI Design
Digital Closet & Social Fetures
Digital Closet & Social Fetures
Digital Closet & Social Fetures
List on Multiple Marketplace
List on Multiple Marketplace
List on Multiple Marketplace
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Testing & Refinements
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Testing & Refinements
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Testing & Refinements
We conducted usability tests with 30 beta testers and A/B tests on different UI flows.
90% reduction in listing time, from 10 minutes to less than a minute.
90% reduction in listing time, from 10 minutes to less than a minute.
90% reduction in listing time, from 10 minutes to less than a minute.
User adoption increased, with 8/10 users preferring KITME over traditional resale platforms.
User adoption increased, with 8/10 users preferring KITME over traditional resale platforms.
User adoption increased, with 8/10 users preferring KITME over traditional resale platforms.
Higher engagement, with 495 products synced per user on average.
Higher engagement, with 495 products synced per user on average.
Higher engagement, with 495 products synced per user on average.
Impact
The Final Performance
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Impact
The Final Performance
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Impact
The Final Performance
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Impact for Users
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Impact for Users
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Impact for Users
Time Saved
Users spent 90% less time listing items.
Time Saved
Users spent 90% less time listing items.
Time Saved
Users spent 90% less time listing items.
Increased Resale Activity
100% of beta testers expressed intent to continue using KITME.
Increased Resale Activity
100% of beta testers expressed intent to continue using KITME.
Increased Resale Activity
100% of beta testers expressed intent to continue using KITME.
Enhanced Trust
Verified sellers and AI-driven insights improved buyer confidence
Enhanced Trust
Verified sellers and AI-driven insights improved buyer confidence
Enhanced Trust
Verified sellers and AI-driven insights improved buyer confidence
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Impact for Business
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Impact for Business
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Impact for Business
Monetization Potential
AI-driven resale commissions and marketplace partnerships.
Monetization Potential
AI-driven resale commissions and marketplace partnerships.
Monetization Potential
AI-driven resale commissions and marketplace partnerships.
Preparing for High Market Demand
The global secondhand fashion market is projected to reach $350B by 2030.
Preparing for High Market Demand
The global secondhand fashion market is projected to reach $350B by 2030.
Preparing for High Market Demand
The global secondhand fashion market is projected to reach $350B by 2030.
Scalable Model:
Expanding integrations with eBay, Google, and Facebook Marketplace.
Scalable Model:
Expanding integrations with eBay, Google, and Facebook Marketplace.
Scalable Model:
Expanding integrations with eBay, Google, and Facebook Marketplace.
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Lessons Learned & Next Steps
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Lessons Learned & Next Steps
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Lessons Learned & Next Steps
Users love the automation but want more personalized resale recommendations
Next, we’re developing an AI-styled lookbook 👀
Final Thoughts
The Future of Effortless ReCommerce
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Final Thoughts
The Future of Effortless ReCommerce
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Final Thoughts
The Future of Effortless ReCommerce
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AI-powered resale is the next evolution in sustainable fashion.
KITME streamlines resale, reducing friction and making it easier than ever to declutter, sell, and shop sustainably.